Brand Strategy

Whether you need a refresh or rebrand we'll elevate your identity

Hero Image
A new design for bioscience startup Modern Synthesis, who are creating new materials through growing plastic
Introduction to
Brand Strategy

We deliver a range of brand solutions from offering startups a simple toolkit to rebranding established brands with strategic consultancy. Whether you need a simple logo mark for a new venture or a crafted campaign for an established company, HLabs has you covered. We use our global team of brand specialists to make your brand, reflect your vision.

A rebrand for local spa & health club Park Drive in Maldon, Essex.


Brand strategy

Brand identity & logo design

Brand guidelines

Brand storytelling & messaging

Brand toolkit

Brand launch film

Branded collateral & templates


We partner with industry leading, 'no-code' platforms to offer your business the solution and services that are the best suited for your needs.

Case Study Image
A Mattel rebrand for their Global Insights team to celebrate 'Broadening Boyhood'
Solution Image
HLabs created a new website and elevated branded templates for Games 24x7
Our approach

We know starting a new brand can be challenging, let our team be the specialists you don't have in house.

We deliver high-quality brand strategy on a project by project basis or a longer retainer model as you launch your business. We'd work with you, through workshops, to establish a central brand idea based on three areas: consumer insight, market insight and brand truth.

With a core message identified we'd establish a logo, visual treatment, text hierarchy, colour theory and appropriate templates to get you started.

Our no-code technology platforms, and finessed design skills would allow us to help you launch your initial website presence too. From merchandise to digital assets, we'll elevate the brand identity for every part of the user journey.

We're happy to take on creating all your branded collateral like stationary, brochures and social media, but if funds are tight while you start your brand we'll make sure the templates you receive match your ability. Whether it's Canva and Powerpoint up to full design systems to onboard whole teams, we have you covered.

HLabs creating a smaller campaign brand for Red Bull Story Finder
Rebranded Cavendish Venues merchandise, stationary and digital assets
Our Blog
Meet the team

Webinars, tips, engagement hacks and much, much more...