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Highlights from NAI Days London 2025: HLabs’ very own Han on the stage
In May, HLabs had the immense pleasure of participating in the NAI Days 2025 conference in London — one of the standout gatherings in the native advertising space. Hosted by the Native Advertising Institute, NAI Days is where strategic creativity meets cutting-edge technology, and where professionals come together not just to learn, but to elevate each other.
As proud sponsors of this event, HLabs found ourselves immersed in meaningful conversations, inspirational sessions, and surrounded by some of the most passionate people in the business.
NAI Days 2025 Pamphlet
Real connection, real insight
Conferences often live or die by their content, and NAI Days 2025 delivered top-tier insights on everything from branded storytelling to AI’s role in native advertising. But what made this event truly special was the vibe of the people in attendance. Across both formal sessions and casual chats, there was a real sense of openness — a shared desire to push the industry forward. As our CEO & Founder Hannah Springett put it: “Good events have great content on stage, but it's great events that bring together like-minded people who are open to sharing knowledge and insight.” Whether it was chatting with Philip Gunnari, Irina R., or Tom Jenen, every connection was incredibly rewarding.
Han wowing the room
Alongside sponsoring the event, Han also had the opportunity to deliver a powerful 30-minute talk. Titled Engage, Educate & Inspire: How 11th Hour Racing Amplifies Sustainability Through Immersive Storytelling - the talk showcased how interactivity can elevate storytelling and deepen audience engagement. Visually striking and passionately delivered, Han's talk explored the creative strategies behind successful digital experiences that not only inform but inspire action. The room was engaged from start to finish, with attendees visibly impressed by the potential of interactive storytelling. Sharing these stories reminded us that native advertising isn't only all just about impressions; it’s about impact.
Creating purpose with our team and guests
Supporting Han on the day from HLabs were: Kam Scott, Joe Batchelor, and Ali Currie, who all soaked in the sessions and engaged with the community throughout the day.
Favourite talks included a keynote on how The New York Times are navigating a new era of branded content and a panel discussion between National Geographic, Reuters, and Time Magazine.
We also had the pleasure of sharing the event with invited guests Kevin Field and Vanessa Woodgate — industry friends who added their own perspectives to the experience. The energy was contagious, and every conversation reinforced why we believe in what we do: creative work powered by genuine human connection.
Spotlighting our partners
Being at NAI Days 2025 also gave us the perfect space to spotlight the collaborations that power our best work. We proudly shouted out two of our tech partners — Vev and Ceros — who help us craft native campaigns that are not just beautiful, but built for performance.
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Why NAI Days was worth sponsoring — and attending
One of the biggest highlights for HLabs was seeing so many familiar faces in the audience — our clients, collaborators, and industry peers. We were thrilled to connect with, amongst others, Tom Wright, Natasha Blakemore, Barnaby Cook, Jim Piercy, and the team from Auspicious Group. These relationships are the foundation of what we do, and events like NAI Days offer the rare opportunity to celebrate and deepen those partnerships in person.
The Native Advertising Institute nailed it with NAI Days London. We left the event buzzing with ideas, inspired by the people we met, and even more excited about the future of native advertising. At HLabs, we believe the best work happens at the intersection of creativity, technology, and community — and that’s exactly what NAI Days gave us.
Here’s to more events like this. See you at the next one!
Whether you're looking to elevate your storytelling, explore immersive formats, or collaborate on your next campaign, HLabs is here to help.
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