HLabs takes to the stage at the Reframe Vimeo event to inspire video creators with interactivity

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HLabs sponsors and speaks at this years Reframe conference surrounded by video creators and producers to celebrate making content more engaging.
23rd October 2025
1 min
Hannah Springett, CEO & Founder of HLabs
HLabs sponsors Reframe Hero 1
We talk attendees through our 'Behind the scenes with Zegna' from Estee Lauder
Focus Stage: 3:00 PM – 3:30 PM EDT (Sign up now)

The Art of Interactivity:
Turning Video Viewers into Participants

From increasing brand engagement and creating stand out product demo videos to building a unique online shopping experience, interactive video can be used throughout all stages of the customer experience. HLabs CEO & Founder, talks through their experience of doing just that.

Join Han, as she shares tips on how to ideate, plan, and produce interactive video content using no code tools, including Vimeo. You’ll see how brands like Red Bull, Estee Lauder and Fandom used interactive video and immersive experiences to increase engagement. After this session, you’ll be ready to create interactive videos of your own.

We've focussed the talk in 3 chapters.

💰 Sell more - How interactive video can increase your revenue

📈 Engage more - Tips on how to increase dwell time, retention & click through rates online using video content.

👀 Watch more - How to entice your audiences to view your content across your channels.

The speakers include:

Tabitha Brown, Ravi Rajamani, Jo Redfern, Matt Workman, Andy Pearson,
Fenton Bailey, Kristen Wheelock, Caleb Hanan, Adam Ward, Niklas Hagen, Todd Courson, Loren Mally, Ethan Smith, Shawn Perritt, Ben Lock, Jonathan Hensley, Marcus Ellington, Tate Masi and Jason Druss.

The Vimeo team will also be dazzling with product updates, their road map and creator tips for AI.

Philip Moyer, Robert Petrocelli, Charlie Ungashick, Rachita Paes, Javier Ortega Estrada and Maya Sykes.

"Whilst I was on the Vogue product team, we did AB testing on interactive content. We proved dwell time can be increased by 303% with immersive components". Han, CEO of HLabs.
Shoppable video can increase buying intent by up to 9x!
Shoppable video can increase buying intent by up to 9x!

80% of consumers are more likely to watch an interactive video until the end

Want to know more about this event?

We wanted to pack in all 12 reference links and examples onto the recap after the talk so we made a separate microsite, just for the conference. Visit it here!