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Women Creating Stories That Matter
When Native Advertising Institute approached us to create a landing page dedicated to Women in Branded Content and their achievements, the brief felt especially meaningful. As a women-led company, supporting visibility, recognition, and leadership for women isn’t a seasonal initiative. It’s part of the culture we’re building and the kind of industry we want to help shape.
What made the project even more special was that it was brought to life by an all-women team at HLabs, from leadership and project management to design and development.
Early-stage wireframing — mapping structure, hierarchy, and user flow before visual design.
The Project: Celebrating Women Driving the Industry
The goal was simple but powerful: create a space that shines a spotlight on the women leading creativity, strategy, and innovation in branded content.
The landing page brings together:
- Profiles and achievements of leading women in the field
- Storytelling that highlights their impact
- A clean, accessible experience designed to let the stories take centre stage
- A platform that recognises not just career milestones, but influence, leadership, and creative contribution
Built by Women: Meet the Team
This project was brought to life by an all-women team at HLabs. From defining the vision and guiding the experience, to crafting the visuals, building the platform, and bringing it to launch, every stage was led by women collaborating across disciplines.
But beyond the delivery, there was a shared sense of purpose behind the work.
We asked the team: “What did it mean to you to work on a project celebrating women?” Here's what they said:
“I wish we didn't need to raise awareness in this way at all, as it should be a given that female talent is represented equally, alas, we aren't there yet. I'll always strive to do everything I can to admire, inspire and represent women that push our industry to be better. We need creative thinkers & strategic problem solvers that display empathy and emotional intelligence more than ever, whatever gender!” - Han, Founder & CEO
“At HLabs I’m incredibly lucky to be surrounded by inspiring, creative, kind and strong women so working on a project that reflected this aswell felt like going full circle ew cringe? There’s a real pride in crafting a campaign that honours women, knowing that the strength and creativity it celebrates are the same qualities I’m privileged to witness beside me every day.” - Shadi, Creative Director
“Designing for positive impact is important to me, which made this project especially meaningful. I’m proud to be part of a women-owned agency at HLabs. Collaborating with such a talented team of women to build an inclusive platform that highlights other inspiring women’s achievements was truly motivating.” - Lara, Senior Designer
“Proud to have helped shape the early conversations around how we could support NAI. Championing women’s voices matters deeply to me, but so does building an environment where everyone feels part of that progress. Real progress happens when we bring everyone with us.” - Dom, Delivery Director
“There was something really special about being in a room, or a Slack channel, in this case, full of inspiring women from the HLabs team all pulling in the same direction. Knowing that the project we were delivering would shine a light on so many other amazing women made the work feel so meaningful.” - Leti, Project Manager
“The women on this platform tell incredible stories. But I got to build the virtual stage they stand on. That responsibility meant everything to me.” - Milena, Creative Technologist
More Than a Campaign
For Women’s Month, we wanted to create something that goes beyond conversation, but also something that genuinely celebrates the women shaping the industry. Women continue to lead and influence the creative, strategic, and technical work across many fields, yet their contributions aren’t always as visible as they should be.
Projects like this help change that. By creating a platform that recognises real achievements, leadership, and impact, the intention wasn’t just to highlight the women featured. It was to increase visibility, inspire future talent, and showcase the people meaningful work across the space.
At the same time, the project became a reflection of something we see every day at HLabs. This experience was designed, built, managed, and launched by women across disciplines, bringing different perspectives, ideas, and expertise to every stage. And as always, that diversity made the work stronger.
Celebrating the women featured on the platform, and the women who brought it to life, matters to us. Because representation isn’t just about the stories being told, it's also about who’s building them.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Explore the Women in Branded Content experience and see the stories behind the work.
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